Both HP Officejet and HP LaserJet printing and imaging devices offer uncompromising value, with
industry-leading speeds and color print quality, great ease of use, unparalleled reliability, and low energy
consumption compared to most competitive laser products. Choose HP Color LaserJet devices for higher volume
printing, superior black quality on plain paper, and best durability on any paper. HP Officejet Pro
products can offer a lower cost of ownership and photorealistic image capabilities.
Toner
HP ColorSphere toners
provide a wide range of colors resulting
in brilliant documents and realistic photos
and images.
Ink
HP Officejet inks deliver bright, true
colors for professional-looking graphics,
superior color photos, and sharp
laser-quality text.
Paper
HP offers a full line of brochure, flyer, postcard, and newsletter
papers—in varying finishes and weights—for premium quality
marketing materials that are virtually indistinguishable from those
produced at copy shops.
| Save time, resources, and money by creating and printing your own customized marketing materials. |
Professional results—easily
Create professional-looking business documents for
a fraction of what you'd spend outsourcing. With a
simple, step-by-step fl ow and side-by-side instructions,
the HP Marketing Resources Software is a suite of
tools that walk you through the creative process from
start to fi nish.6
Target each of your unique customer groups more
effectively. When you create and print in-house using
your own HP Color LaserJet product, you can easily
customize materials, improving the likelihood of
response.
HP Print View
HP Print View software makes it easier and faster to
produce the results you want because you have
complete control over your document.6 Interactive
controls allow you to change various print settings
and immediately see how those changes affect your
document. Save money and prevent waste by
eliminating unnecessary test drafts. Produce postcards
with vibrant photo details on 4 by 6 paper or
professional marketing fl yers on heavy cardstock—
Print View makes it a snap!
HP Print Cost Estimator
A key component of the HP Print View software, the
HP Print Cost Estimator helps you decide whether to
print each project in-house or through a copy shop
by providing you with instant cost estimates for both.[5]
Using Print View, you can make changes to the
document and easily re-estimate your printing costs.
The Print Cost Estimator supports HP's specialty
paper, and gives you the ability to adjust supply
costs for a more accurate estimate.
[5] HP Marketing Resources Software available with certain HP color laser products. See www.hp.com/go/ihm for the complete list
HP Marketing Resource Center
The HP Marketing Resource Center is the central hub
for all your marketing-material publishing needs. This
tool provides links to several resources that can help
you design and publish professional-quality
documents. Free online training classes help you gain
familiarity with basic design, layout, and content
creation concepts, so your marketing efforts are easy
and effective right from the beginning.
Best of all, by doing it yourself with these free tools,
you avoid hefty design fees, leaving room in your
budget for additional promotional projects.
Save over 50% by printing your materials in-house.
Quick printers or copy shops may be cost efficient for long runs. But for short runs, printing in-house can save you over 50%. [6] When you think about the number of short runs you produce every year, the saving can add up fast. Consider the cost of producing 500 copies of an 8.5” by 11” two-sided brochure using a copy shop, versus in-house:
- Copy shop average using standard gloss 44# to 48# (160 to 180 g/m2) stock, coated on both sides
Cost: $810
- Printed on HP Color Laser Brochure Paper (44# glossy) using an HP Color LaserJet CP1518ni Printer and HP toner
Cost: $315 Savings: $495
- Printed on HP Brochure and Flyer Paper (48# glossy) using an HP Officejet Pro L7590 AiO and HP Officejet inks.
Cost: $255 Savings: $555
[6] Based on average retail pricing for quantities up to 5,000 pages. Source: InfoTrends’ 2007 U.S. Cost of Print study. Go to www.hp.com/go/ihm for more details.
[7] HP Marketing Resources Software available with certain HP color laser products. See www.hp.com/go/ihm for the complete list
