Printers

A study conducted by the University of Minnesota found that the use of graphics increased the persuasiveness of a message by 47%. This is due to the fact that color graphics help people learn faster and then retain what they learned. Therefore, it is a very logical step to send out proposals and marketing materials in color.

When using color, it is crucial to use it effectively. If the graphics are related to your message then it will actually become more of a distraction than a teaching aid.

Here are some ideas to consider when creating a color proposal:

Include the Client’s Logo. By adding the customer’s logo, the proposal will automatically feel more personalized and custom. However, make sure your logo is not sized larger than the client's logo.

Incorporate the Client's Colors. By replicating the client’s colors throughout the proposal, you can easily create a sense of familiarity. As the client looks at the proposal it will feel very comfortable.

Use High Quality Graphics. When adding photos or clipart be careful not to stretch or skew the image. You don’t want the graphics to come out pixelated or blurry. continue reading...

In a tight economy, it is hard to justify spending a bunch of money on high-end advertising that may or may not bring profitable results. However, you need to continue to increase your business, so what are you options?

Your most valuable resource is your list of current clients. Clients who have already purchased a service or product from you are much more likely to  purchase again. It is important to ensure your current clients are aware of all the products and services you offer.

A cost-effective way to keep your clients informed of upcoming promotions is through color statement stuffers. If you are already mailing a statement to a client, you might as well include additional information about new products or promotions.

With easy color output in many multifunction devices, you can create color inserts that double as marketing materials for mere pennies. continue reading...