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Houston Copiers

Growth Strategy in a Down Market: Use Color

In a tight economy, it is hard to justify spending a bunch of money on high-end advertising that may or may not bring profitable results. However, you need to continue to increase your business, so what are you options?iStock_000003192698Small

Your most valuable resource is your list of current clients. Clients who have already purchased a service or product from you are much more likely to  purchase again. It is important to ensure your current clients are aware of all the products and services you offer.

A cost-effective way to keep your clients informed of upcoming promotions is through color statement stuffers. If you are already mailing a statement to a client, you might as well include additional information about new products or promotions.

With easy color output in many multifunction devices, you can create color inserts that double as marketing materials for mere pennies. continue reading...

Improve Productivity and Profit by Restructuring Business Processes

iStock_000003117570Small Are you looking for ways to improve your business? An excellent place to start is by looking at your business processes.

Regardless of what industry you are in, paper and digital documents are the vehicles by which information flows through your business. The efficiency of this process can greatly affect the productivity of your office and ultimately, your success.

The good news is that new technology can help improve your business by streamlining the flow of information. This process enhancement can make a tremendous impact including the following: continue reading...

  • Increasing Profits
  • Enhancing Competitive Advantage
  • Improving Customer Service
  • Ensuring Regulatory Compliance

Reasons for the Surge in Multifunction Popularity

This year over 1.2 million office multifunction systems will be installed in the United States and the movement continues to grow. These systems provide printing, copying, faxing, and scanning features in one cost-effective device.

The basic logic behind these systems is obvious: it is just practical to combine these similar functions for cost savings and fewer devices to supply. iStock_000001475697Small

However, some of the largest reasons behind the rapid implementation of these systems extend beyond cost savings. Multifunction devices can merge with document management software to allow process automation and deliver bottom line results. continue reading...

  • Modernized Communication: Multifunction systems email, fax and print together. Scan to email functionality delivers paper documents securely to their recipients as email attachments. Fax routing directs incoming faxes to email addresses.
  • Automated Business Processes: Multifunction systems offer a convenient on-ramp to get paper onto a digital network. New capture software provides the technology for information to be read from scanned documents where it can be routed through a pre-defined workflow.

HP: The Future of Printing is in the Cloud

By Marlene Orr, Senior Printer Analyst, June 8, 2010

HP kicked off Internet Week NYC with a news conference broadcast live via the Web. Appropriately, the theme was harnessing the power of the Internet to customize and simplify the printing experience. In his introduction, Vyomesh Joshi (VJ), president of HP’s Imaging and Printing Group, noted that since the advent of Web 2.0, there has been an explosion in the amount of available content on the Web. In fact, HP's research shows that by next year, Internet printing will surpass printing from word processing programs.

VJ said that while creating the content has become easier (think of the countless social networking and photo-sharing Web sites), capturing and printing that content has not always been so easy.

Addressing the shift last year, HP introduced its first Web-connected printer (the Photosmart Premium All-in-One), which let users download software to the AiO so they could access and print Web content from the control panel. Since then, the company has paid close attention to customer behavior, learning that about 70 percent of users downloaded applications to allow them to capture and print content without turning on their PC. 

To keep up with what it says is a growing customer need, HP will Web-connect every new HP printer with a purchase price greater than $99. But it’s not just about the software applications anymore. Cloud printing (untethered/wireless printing, whereby data is sent over the Internet to a selected printer) is nothing new, but HP is taking it to the next level by allowing users to print from mobile devices with no additional software or drivers required. As VJ said, “If you can e-mail it, you can print it.” With ePrint technology, users can print a document by using nothing more than the resident e-mail program on a device to send it to the printer. So, not only can users download apps to access and print content without turning on their PCs, they can now print from mobile devices (like smart phones and tablet PCs) that have traditionally had inherent limitations to printing. continue reading...

Consolidate Your Information with a Document Management Program

Tags: Document Management Systems

This is the challenge businesses face today—to take fragmented repositories of information and combine them into one, concise system. From copiers and fax machines to Microsoft Office and email, we expect these technologies to make our life simpler. Instead, they can tend to make it more complex.

iStock_000001266405Small Enter Document Management Programs

Many small businesses and corporate departments are enjoying the benefits of new document converging technology. Paper, digital and email documents are finally able to be handled by one system.

- Scanners and Multifunction Systems enable the rapid conversion of paper documents into common digital formats like PDF files. These documents can be sent as email attachments our directed to a network folder.

- Optical Character Recognition technologies convert scanned text into editable text. Documents can be scanned directly into applications like Microsoft Word where they can be edited. continue reading...

Controlling Print Costs with a Document Management Solution

When considering the many costs that an organization has to expend, one of the most misunderstood is that of printing costs.

The Gartner Group estimates that as much as 30% of organizations' print costs can be eliminated with simple technology solutions.iStock_000000368141Small

The Business World is a rapidly changing entity, and technology helps adapt to these changes quickly and will help a company keep its competitive advantage. Paper has always been an inefficient medium for conducting business processes, and recently has become a key focus for Business Process Improvement (BPI) initiatives. So what are the main reasons for a company or organization to move towards the paperless environment?

Below are the two main categories:

1. Operation Efficiency and Business Process Improvement

Using a digital repository can improve productivity. This is an obvious benefit. Any time you can reduce the time required to perform a required task, that time can be applied elsewhere. A basic online search for a customer file requires about 5 seconds. To accomplish the same information lookup with a physical file cabinet can take 10 – 25 minutes, or perhaps even days if the file is held in offsite storage. This is just for basic lookups, and not complex searches, which could take weeks if performed through the physical file system. continue reading...

Is Your Business Running At Its Best?

The core of any business is a group of processes. Predictable processes like invoicing and collections, order fulfillment and customer support are the fundamentals that drive businesses to success. Continual improvement of business processes iStock_000003243681Small leads to better results like increased revenue, reduced expenses, faster collection, regulatory compliance, and reduced risk.

The following are a few points to consider that will help improve your business processes:

1. Begin with the end in mind. Define what the real goal of your process is.

2. Map Out the Process. Think of the four Ws: Who, What, When and Where.

3. Determine what inhibits your process. There is always a more efficient way to complete a task.

4. Consider any risks. Are you overlooking any potential regulatory or legal problems? Is your business prepared for a natural disaster?

5. Determine the costs. Consider the hard costs of the process along with the labor costs. continue reading...

Reasons for Multifunction System Popularity

This year over 1.2 million office multifunction systems will be installed in the United States and the movement continues to grow. These systems provide printing, copying, faxing, and scanning features in one cost-effective device. The basic logic behind these systems is obvious: it is just practical to combine these similar functions for cost savings and fewer devices to supply. However, some of the largest reasons behind the rapid implementation of these systems extend beyond cost savings. continue reading...

Color Printing, Get Noticed, Get Remembered

Did you know that color is one of the easiest ways to increase sales?iStock_000003192698Small

Research indicates that using color and graphics increases interest, retention, and improves comprehension.

The facts:

  • Color improves comprehension by 75%
  • Color increases retention 40%
  • Color accelerates learning by 20%1

According to Kathleen H. Seelye, “Color and graphics add 78% retention, while a photo can result in a 130% increase in retention.”2

Use an Image to Almost Double Your Persuasiveness

A study conducted by the University of Minnesota found that the use of simple graphics increased the persuasiveness of a message by 47%. To measure the effect, they had a group of people read a passage of text and rate it for persuasiveness. Then they had another group rate the exact same text, only this time it included a graphic. The score jumped by 47%!3 continue reading...

Three Simple Recycling Strategies for Your Office

The world is focused on recycling. One of the best places to start may be with your office laser printers and multifunction systems.

Here are three simple steps to cutting waste and saving money:corporate online trainning - man presenting continue reading...

  • Recycle Paper Put recycling bins next to your printers and copiers. Most municipalities have recycling services. You can also use recycled paper in your printers and copiers. Make sure to select a good quality of recycled paper that is rated for laser printers and copiers.
  • Duplex Printing A great way to immediately cut paper usage is to set your printers and multifunction systems to default to duplex (two-sided) printing. This is especially helpful for long print jobs because duplex printing literally cuts your paper usage in half.
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